E-commerce launches new collection with $45,000 in pre-orders from a single giveaway
Loja de Roupas SP
A São Paulo fashion e-commerce used PickAWin's bulk-comment processing (8,200 comments in 30 seconds) and Premium podium reveal to launch a collection that hit $45k in pre-orders before the website even fully migrated.
$45,000
in pre-orders during 7-day window
8,200
comments processed in 30 seconds
1.8x
Q4 conversion rate (vs. baseline)
+22%
average order value (15% discount drove bundling)
4,100
new email subscribers from giveaway
11x
story shares (cinematic reveal went viral)
The challenge
A 4-person fashion e-commerce was launching their Spring/Summer 2026 collection on March 15. Their previous launches had been quiet — typically $3-5k in first-week revenue, mostly from existing customers. They wanted to break out of the existing-customer cycle and reach new audiences. The problem: their content team was 1 person, and any giveaway at scale (10k+ comments) had historically taken 4-6 hours to manually pick a winner using spreadsheets.
The PickAWin strategy
They ran a 'pre-launch giveaway' 7 days before the collection drop. The prize was a complete $400 outfit from the new collection + free shipping. The CTA: 'comment your favorite piece + tag the friend you'd shop this collection with'. They used PickAWin Premium for the podium reveal video, which they pre-scheduled to post at 8 PM (peak Brazil engagement window). When the comment count hit 8,200, they ran the draw — total processing time: 30 seconds. The reveal video was posted to Reels + stories + sent to all comment-taggers via DM with a 'thanks for participating, here's 15% off your first order' code.
"We expected the giveaway to be a marketing thing. We didn't expect it to BE the launch. By the time the collection went live, we had pre-orders queued up for 12 weeks of inventory."
— Roberto Silva, founder
Timeline
Decision made to use PickAWin for pre-launch. Tested Premium tier on a smaller giveaway first.
Pre-launch giveaway posted. Comments hit 800 in first hour, 3,400 by end of day.
Comments at 8,200. Cinematic draw scheduled for 8 PM Friday.
Draw runs in 30 seconds. Reveal video posted to Reels — gets 47k views in 24 hours.
Collection goes live. $32,000 in first 24 hours from giveaway-driven traffic + 15%-off code redemptions.
$45k total. 12 weeks of inventory pre-sold. Email list grew 3.4x.
Key takeaways
- →Treat the giveaway as the launch, not a marketing tactic for the launch. The reveal IS the announcement.
- →Bulk processing matters more than you think. 4-6 hours of manual work means you can't run giveaways at the cadence the algorithm rewards.
- →Use the 15%-off code for non-winners as a controlled-burn email capture. 4,100 emails > 1 winner.
- →Pre-schedule the reveal for peak engagement window. The cinematic format requires people watching live — don't waste it at 3 AM.
Run your own giveaway like this
Cinematic reveal + SHA-256 verification + bulk-comment processing.
Try PickAWin free preview →