Black Friday 2026: Friday, November 27

Black Friday Instagram giveaway

During Black Friday week your followers are already scrolling for deals. A giveaway that runs in the two weeks before warms up your account for the moment your offers go live. Below: copy-ready rules, prize ideas by store type, a dated timeline and how to pick the winner from the comments.

Pasting the list is free · automatic comment fetch: one-time payment per draw

Copy-ready giveaway rules

Replace everything in brackets. The template keeps “no purchase necessary”: in the US, requiring a purchase can turn a giveaway into an illegal lottery.

Instagram
🖤 BLACK FRIDAY GIVEAWAY — [STORE NAME]

Prize: [describe the prize, with brand, model, size/color; approximate retail value: $___]

How to enter:
1. Follow @[your account].
2. Comment on this post and tag 1 friend. Each comment tagging a different friend counts as one entry.
3. Fake, giveaway-only or bot accounts will be disqualified.

Entry period: ends [November 24, 2026, 11:59 pm ET].
Winner: drawn at random on [November 25, 2026] and announced in Stories and pinned on this post, with a public result link.
Eligibility: legal residents of [the 50 US states and DC], 18+. Void where prohibited.
NO PURCHASE NECESSARY. A purchase will not improve your chances of winning.
The winner will be contacted ONLY by @[your account]. We will never ask for payment or bank details.
This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram. By entering, you release Instagram from any responsibility.

Prize ideas by store type

The prize that works is one your customers would actually buy. Generic prizes such as cash or phones attract people who chase giveaways and never come back.

Fashion and shoes
A full outfit picked by the winner from the new collection, or store credit to use on your Black Friday deals.
Beauty and skincare
A kit of your best sellers or a package of treatments.
Restaurants, coffee shops and delivery
Dinner for two, or one order a week through December.
Pet stores
A month of grooming plus food and treats for the winner's pet.
Electronics and accessories
Your best-selling accessory instead of an expensive device that only attracts prize hunters.
Gyms, studios and sports
A few months of membership or private sessions, long enough to build a habit.
Courses, services and digital products
A seat in your next cohort, a consultation or a year of access.
Gifts, stationery and home
A curated box that doubles as a holiday gift.

Black Friday giveaway timeline for 2026

Draw BEFORE Friday: the winner announcement lands while your account gets the most visits and opens the way for your offers.

  1. November 2–8

    Pick the prize, write the rules and design the post.

  2. November 9–13

    Publish the giveaway post. Two weeks of entries give it time to spread.

  3. November 24 (Tuesday), 11:59 pm

    Close entries at the time you announced.

  4. November 25 (Wednesday)

    Draw the winner, record your screen or go live, and post the result link before Thanksgiving.

  5. November 27 (Friday)

    Black Friday: keep the result pinned and launch your deals.

  6. November 30 (Monday)

    Cyber Monday: a code for everyone who entered is a nice follow-up (separate from the giveaway).

Changed a date? Change it in the rules and say so in Stories. Drawing after the announced deadline is the most common source of complaints.

How to pick the winner with PickAWin

  1. 1

    Wait for the deadline

    Draw only after the time in your rules, so late entrants aren't left out.

  2. 2

    Paste the post link

    Fetching every comment automatically is a one-time payment per draw, with the price shown before you pay. If you already have the comments, pasting the list and drawing is free.

  3. 3

    Apply your rules first

    Remove duplicate comments and require the number of tags in your rules. Re-drawing after you see the winner looks rigged.

  4. 4

    Share the result

    The result shows the random seed and a SHA-256 hash and gets a public page you can link in Stories. Premium adds a cinematic reveal made for screen recording.

Giveaway law in the US, briefly

A prize, chance and a required purchase together make a lottery, which private businesses can't run. That's why “no purchase necessary” and a free way to enter matter. Some states add their own rules: New York and Florida, for example, require registration and bonding when the total prize value is over $5,000.

This is general information, not legal advice. For valuable prizes, check with a lawyer.

What Instagram requires

Meta's promotion guidelines ask you to state that Instagram doesn't sponsor or administer the promotion and that entrants release Instagram from responsibility. You also can't ask people to tag themselves in photos they're not in. Tagging friends in the comments is fine.

Frequently asked questions

When should I run a Black Friday giveaway?
Post it between November 9 and 13 and draw by November 25, before Thanksgiving and Black Friday on November 27.
Can I require a purchase to enter?
In the US, a required purchase plus a prize and chance can make it an illegal lottery. Keep entry free and offer a separate discount code if you want sales.
Can following my account be a rule?
You can ask, but no tool can verify who follows you. If it matters, check the winner manually before announcing and say so in the rules.
Is picking a winner free?
Pasting the comment list and drawing is free. Fetching comments automatically from the post link is a one-time payment per draw, shown before you pay.
How do I prove the draw was fair?
Share the public result link: it shows the random seed and SHA-256 hash, so anyone can check the same winner came out.
Black Friday Instagram Giveaway: Copy-Ready Rules and a 2026 Timeline | PickAWin